Branding

My favorite job is helping brands find their voice. I’ve done it for a dozen brands in as many industries, from beauty, to real estate, to the bros who invented body cams.

Typically I’m creating a brand book that outlines who a brand is, what they’re saying, and how they say it.

In a few cases I’ve been able to stay on and help implement the voice across media channels like web, email, paid ads, and social, which I loved very much.

Here’s a favorite brand book where I got to be involved from the ground up —

From naming the company, to developing positioning, to creative directing the logos and packaging, and writing all the copy in the brand bible.

It felt like only the good parts of giving birth, and I’m so proud of this baby.

I’ll die on the hill that nothing matters more to a brand than its voice

Hire me and let’s find yours.



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